Brand voice exercise

Does this sound like you?

We wrote 60 lines: 30 in your own voice for your commentary, newsletter, LinkedIn and social, and 30 in the Capital & Change voice for the show. For each one, choose Sounds like us, rewrite it in your own words, or mark it Not us. Use the filter to see one voice at a time. Episode titles and descriptions are samples, not announcements. Save your progress and finish later on any device, then submit.

  1. Read the line. Each one is written for a specific spot, named above it.
  2. Pick one. Sounds like us, Rewrite it, or Not us. Add a note if you want to tell us why.
  3. Save or submit. Save any time and come back later. Submit when you're done.
Each line is tagged with a tone.Composed: measured and understated, the voice in your brand guide.Conversational: plain and direct, how you sound on air.Warm: personal and open, the softer, human side you want the show to show.
So we know whose edits we're learning from. You can open this page on any device and pick up where you left off after you save.
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